4 Benefits of Webinar Marketing in Demand Generation

Hazel Siu Jan 10, 2022

Webinars have been proven to be one of the most effective ways to capture new customers.

A webinar is a great way to get your message out there to a large audience. Research shows that webinars are one of the most effective methods of marketing. They can be used to create awareness for your brand, attract new customers, and generate leads. A well-executed webinar can help you achieve your marketing goals quickly and easily.

Follow EventX’s guide on how webinar marketing can help you generate demand and why it is worth stepping up your webinar marketing strategies.

What is webinar marketing?

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A webinar is an online seminar for an online audience. You can give interactive presentations to your audience, as well as communicate with your attendees in real-time with polls, surveys or by asking your audience questions. 

Because it allows you to create engaging content for your audience and interact with them in real time, webinar marketing is regarded as one of the most powerful marketing strategies in digital marketing. With webinar marketing, you can easily capture new leads and get in touch with existing customers. Webinar marketing strategies include creating a landing page and marketing automation before the webinar, as well as building relationships with your audience during and after the online events. For digital marketers, webinar marketing is a data-rich opportunity for in-depth target audience analysis.

How can webinar marketing help you generate demand?

#1: Webinar marketing helps you reach wider audience

Unlike physical seminars or events, you can reach a global audience with your webinar since there are no physical constraints. With the right virtual event hosting platform, you can host a virtual event with more than 3,000 attendees. Some webinar hosting platforms also offer features, including CRM tools, email automation, and full analytics for attendee data, which will help you save time and resources. Make good use of webinar marketing and management tools to make the most of leads captured from your webinar.

#2: Webinars boost brand awareness

Webinars are great to enhance brand identity and brand presence online. Whether you are promoting your event with a paid ad or an organic feed on your social media page, a webinar makes your brand stand out.

#3: Webinar marketing helps nurture quality leads

Webinar marketing is an efficient way to capture and nurture quality leads. Not only can webinar marketing help with generating leads, you can also nurture quality leads during the acquisition cycle. Webinars are a virtual space where you can intuitively highlight the value of your product and talk about how you can provide tremendous value to your audience. Once your attendees are hooked, keep them interested or even jump into a demo session with them right after the webinar. Even if they need more time to consider, you can still keep them engaged with CRM tools and emails.

#4: Webinars helps position your brand as an expert

When you provide insights and value to your audience during your webinar, it would be easy to position yourself and your brand as a thought leader in your niche. When planning content for your webinar, think about how you can educate your audience about your product and how your product can solve their problems. By establishing a professional image, you can naturally attract new leads and keep the brand going. 

How do you capture leads with webinar marketing?

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Here are EventX’s best practices for lead capture with webinar marketing:

  1. Come up with a topic and name for your webinar. When considering what content to cover, always start with your audience’s perspective and think about what they would like to learn from you. 
  2. Make a concise and attractive landing page for your webinar sign-up page. This would encourage your audience to sign up for your webinar right away. Your landing page should include a title, value proposition and email subscription, and make sure every piece of information on your landing page has a strategic purpose
  3. Drive traffic to your webinar landing page. You can maximize your exposure by leveraging SEO strategies, paid ads and social media. Identify what kind of customer would be your ideal audience so you can target them with social media ads. 
  4. Once you have a list of attendees for your upcoming webinar, do not forget to engage with your audience. Keep them interested and excited about the event with email automation and updates of the event. By doing so, you can make sure people remember your event and have something to look forward to.
  5. After your webinar, drop your attendees and email and follow up, whether or not they did attend your webinar. This is a good opportunity to softly promote your brand and product again and convert attendees from leads to actual customers. 

Webinar marketing can be one of the most effective marketing tools in this digital era. Leverage the benefits of webinar marketing today with EventX and maximize your lead capture. We offer a step-by-step guide to hosting a successful webinar. From creating an online event, promotions and email automation, to hosting webinars and post-webinar analytics, we’ve got you covered! 

Q & A

Q: What is webinar marketing?

A: Webinar marketing is a way to connect with potential customers and promote your products or services in a live, online setting. Participants can access the webinar through an event platform or app on their devices, and participate in the conversation with other attendees.

Webinars can be used to build brand awareness, generate leads, and attract new customers. By using a webinar format, you can engage your audience in a conversation that is relevant to them and help them learn about your product or service.

Q: What are the advantages of webinar marketing?

A: Webinar marketing offers several advantages that can make it an effective way to promote your event. First, webinars are a powerful way to reach a large audience quickly and easily. Second, webinars are a great opportunity to build rapport with attendees and create strong relationships with potential customers. Finally, webinars offer a unique opportunity to learn about new products or services in a hands-on setting.

Q: How to organize a webinar?

A: A webinar is a great way to connect with potential customers and build relationships. Here are a few tips for organizing a successful webinar:

1. Choose a relevant topic. Make sure your webinar is focused on something that will interest your audience.

2. Plan the logistics carefully. You'll need to create a schedule, choose a venue, and create marketing materials (including registration forms). Be sure to communicate with your participants well in advance so they know what to expect.

3. Keep the dialogue lively. Ask questions and engage participants in discussion during the webinar session. This will help keep participants engaged and interested in the material presented.

Q & A

How can webinar marketing help you generate demand?

You can reach a global audience with your webinar since there are no physical constraints. With the right virtual event hosting platform, you can host a virtual event with more than 3,000 attendees. Some of these platforms also offer features such as CRM tools, email automation, and full analytics for attendee data which will help save time and resources. Make good use of webinar marketing and management tools to make the most of leads captured from your webinars.

How webinar marketing drive conversions?

Looking to add some extra value to your webinars? Our team of experts can help! Our webinar sign-up page provides valuable information and encourages audience members to sign up right away. Keep your audience informed and engaged with our stylish landing page.

To maximize your exposure for a webinar, you can leverage SEO strategies, paid ads and social media. You can identify what kind of customer would be your ideal audience so you can target them with social media ads.

 

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