Webinar Attendance: 10 Ways to Increase It!

EventX Aug 11, 2022
woman having an online webinar

Your website is your public face to the world. It's how you attract new customers and grow your business. If your webinar isn’t getting enough attendees, don't fret. Here are 10 ways to increase your webinar attendance.

social apps in a mobile phone

1. Use Social Media to Market Your Webinar

Social media is an essential tool in increasing webinar attendee turnout. You can promote your webinar on the social media channels, such as Twitter, Facebook, Instagram, LinkedIn, where your potential participants are concentrated in. A tip is to create or find relevant Facebook groups, and spread the message there. Engage with your followers - not only are they potential participants for your events, they also help spread and share the event to others as well.

Don’t forget to promote your webinar by advertising on social media. You can use Facebook ads, Google Adwords or even Instagram Stories to advertise the date and time of your upcoming event, so that as many people are aware of it before tickets go up for sale- which means more chances at getting them into one.

2. Send Out Personal Invitations to Potential Webinar Attendees

One of our tried-and-tested event registration tips to increase webinar attendance is to make use of personalized emails. Personalize emails by naming your potential participants, which can be easily coded using certain software. Make sure that your list of potential webinar attendees includes people you think would be interested in attending your webinar. Our platform can now generate a attendee list, provide customizable email templates and automated email sequences for clients to promote their event easily and effectively.


You can also reach out to people who’ve previously shown interest in your webinars, but failed to push through or who have previously clicked on your ads but did not attend the webinar. This is called remarketing. 

interactive webinar

3. Make Your Webinar Interactive

Webinars are a great way to engage your audience and get more people involved. To make the experience fun, try making it interactive so that everyone can have an enjoyable time learning about what you're presenting.

Social media can be a great way to get people involved in your webinar. Use Twitter, Facebook, and other platforms to ask questions and get people talking about your event. Polls and surveys are a great way to get people’s opinions and feedback. You can also use webinar software that allows your webinar attendees to ask questions and vote on topics.

4. Offer Incentives to Your Webinar Registrants

Webinars are a great way to attract new customers. You can offer incentives like discounts, freebies or other rewards for attending your webinar in order increase the number of people who sign up and participate.

5. Keep Your Webinar Short

According to a recent study, the average attention span is only 8 seconds. This means you need to make your webinar interesting and engaging from the very beginning. Otherwise, people will tune out and you won’t be able to get them back.

Webinars can be a great way to connect with your audience, but if they're too long and boring people will quickly get distracted. Keep webinar length in mind when planning out what you want attendees for each of them so that everyone has an opportunity stay engaged throughout.

If you're planning on hosting a webinar, keep it short and sweet. This will make people more likely to stay until the end so they can get what's being offered in their inbox quickly instead of sitting through something that could be easily summarized or communicated via email alone.

woman on an online webinar

6. Make Your Webinar Content Relevant

Your webinar should be relevant to your webinar attendees and should also have a clear focus. If you're promoting an event or product, make sure the information being presented aligns with what's going on in this particular subject matter and not some other unrelated topic that might be more popular at the moment because it will only confuse people who are trying to listen carefully while they view their own devices as well.

7. Be Prepared

You can make or break your webinar by being prepared! A high-quality event will generate a higher webinar attendance turnout rate, so you should really prepare for this important occasion. The key thing is that it's all about putting together an excellent presentation; even when things go according to plan, they still might not turn out quite right without meticulous planning beforehand.

Make sure you also choose the right hosting platform, as there are several out there each with their own pros and cons. You can opt for an in-person hosting platform, a completely digital one or even a hybrid event platform.

man promoting a webinar

8. Promote Your Webinar Early and Often

Promote your webinar as soon and often as possible! The more people know about it, the better. Start promoting early by advertising in person or online well before launch day so that those who can't make class on-time have an opportunity to get tickets when they become available. Continue promoting up until just days prior to the event. There will always be last minute webinar attendee sign ups, so it’s a good idea to remind them of your event as it comes!



9. Use a Catchy Title

Webinars are a great way to engage your webinar registrants and turn them into loyal customers. To make sure that people actually attend your webinar, you need an attention-grabbing title for the webinar! It should also be descriptive enough so as not only identify what it is about but why someone might want access or participate in this eventful occasion with all its exciting benefits.

Your title should give its audience an idea of what’s about and why they need to attend it. Even if you have a catchy title, but it’s vague and doesn’t say much about the event, people will be hesitant to attend it.

10. Have a Good Webinar Host

Webinar hosts are a crucial component of any successful webinars. You need someone who has experience with the topic, can keep your webinar attendees engaged and interested in what they're hearing from you-and most importantly: knows how to communicate well through your talk show platform!

There you have it: 10 ways to increase your webinar attendance rate! We hope you find the tips and tricks helpful in boosting attendance for your next online event. Remember to plan ahead, create a strong incentive, and use all of the tools at your disposal to get the word out! For more help on your webinars, check out the EventX Hosting Platform.


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