Interested in our solution?
You may want to have a chat with our event consultant.
On 25 March 2021, EventX held a webinar titled Event-Driven Growth In The Time of COVID. For just over an hour, three major players in Asia’s event industry provided invaluable insights on using events to drive growth in the aftermath of COVID-19.
It is now available to watch in full for FREE here!
In the months that followed the arrival of the novel coronavirus to the world stage, brand marketers and event organizers searched high and low for effective methods to combat a difficult and unfamiliar environment while still delivering meaningful events to drive growth. It is exactly the discoveries that were made over this year of exploration and experimentation that we focused on in this webinar.
Hosted on the EventX platform and moderated by Rick Boost, Content Marketing Manager at EventX, the event drew over 200 live attendees and featured a discussion between a panel of experts that included Sum Wong, Co-Founder and CEO of EventX; Johnny Ng, Business Director at Morning Studio, SCMP; and Ricky Wong, Managing Director of GL events China.
Sum Wong stated his belief in the versatility of virtual events, in that they allow brands of all kinds and sizes to host events of varied scale. He went on to point out the numerous advantages virtual and hybrid events have over their traditional counterparts, such as the ability to take events globally and do so with maximum efficiency of time. Sum Wong made clear however that hosting virtual events successfully still depends on organizers actually reminding their registered attendees about the event and providing regular updates. He was very positive about the future of virtual and hybrid mediums, saying that platforms would continue to evolve and adapt.
Ng came to the discussion from a different perspective, having created online content for some time and digital customer events for brand advertisers. He spoke on the importance of producing content for virtual events and finding creative methods to spark engagement with attendees prior to and during events. Ng encouraged organizers to learn about new platforms and tools and drew special attention to support features. Furthermore, he felt there needed to be a redefinition of what an attendee is, as many people consume content from after events, saying these should still be considered attendees.
Ricky Wong was very much the grounded realist of the talk, stating matter-of-factly that the pandemic had changed the very nature of the events business and that there was no going back to the days when traditional events ran unopposed. He did admit that traditional events had some unique strengths in terms of face-to-face emotional resonance but that digital events had their own benefits such as unlimited guest counts, and greater ROI. Ricky Wong’s main thesis was that each industry has differing requirements for the events they hold and the appropriateness for a traditional, hybrid, or virtual event will change because of that. He did feel that full-scale traditional exhibitions will still take time to return as caution was warranted.
You can watch the event in full below. Enjoy!
During the webinar, audience members took part in several polls about their experiences running events during the pandemic. The results of these polls will soon be available in a white paper. In addition, you can read the results from our previous white paper on a Post-Covid Asia at this link.
If you would like to be kept informed of future webinars and events to attend or take part in, make sure to sign up for the EventX newsletter at the bottom of this page.
Are you looking for a powerful and affordable way to host your webinars? Do you want to know which webinar software is the best for your needs? A comparison between Zoom, Livestorm and EventX below helps you to decide which is the best webinar...
As consumer and webinar experts, we know different steps are involved before consumers make a purchasing decision. For instance, you may begin by learning the brand, recognizing the products, acknowledging their selling points, comparing them with...
Planning to impress your potential customers with a great webinar? Check out EventX’s ultimate guide to hosting a webinar. Get insights from our virtual event expert on creating great webinars step-by-step.
© 2022 EventX Limited. All rights reserved.
We know the importance of timely followup. In business hours, we will contact you in 30 mins.
Fill in the form now.
我們了解即時追蹤的重要性。在營業時間內,我們將於30分鐘內聯繫您。
立即填寫表格。
我们了解即时追踪的重要性。在营业时间内,我们将于30分钟内联系您。
立即填写表格。
เราเข้าใจในความสำคัญของการติดตามผลแบบเรียลไทม์
เราจะติดต่อกลับภายใน 30 นาที
กรอกข้อมูลในแบบฟอร์ม
We know the importance of timely followup. In business hours, we will contact you in 30 mins.
Fill in the form now.
タイムリーに顧客フォローの重要性は理解いたします。ご送信後30分以内にご連絡いたします。(営業時間中に限ります)
フォームに必要事項を記入し、当社の担当者にお問い合わせください。
We know the importance of timely followup. In business hours, we will contact you in 30 mins.
Fill in the form now.