How did our client (a real finance conference event) convert their original live event to online mode to eliminate health risks during the Coronavirus outbreak
Special event arrangements to inform event attendees who have made their payments, speakers and other stakeholders
Solutions of setting up an online event using the right tool
First of all, we would like to express our sincere thanks to our client for sharing this experience with all of us. We will not disclose any confidential information including the event name and company name to secure the interest of our client.
2,500+ attendees~ 150 speakers~ 300 exhibitors
Live event original venue: Hong Kong Convention and Exhibition Center
1. Massive communication via event management system
Our client did keep track on the development of the disease. When they confirmed to shift the event online, they immediately sent out updated emails to all the guests, in order to encourage them to join the forum online to avoid mass gathering.
In our EventX email system, they can easily categorize their attendees, speakers, exhibitors to separate segments. It is more convenient for them to create and send email with different content to corresponding groups.
2. Handle refund and rearrangement quick
Ticket refunding takes a lot of time, right? This time, to those who cannot join the online event, our client provided them a fast refund experience through EventX platform. They made refunds themselves with simple drag and click. All the money could be credited to the original form of payment within a few minutes. It allowed more time for the organizer to set up the event.
3. Turn your event online with the right tool
Nowadays, there are many options and platforms for you to host an event online, such as live streaming platform, online meeting platform, or online event platform. Organizers can choose the best platform based on their event type and needs.
A financial forum requires more than just an online webinar or a live show, organizers were also looking for event engagement and connection between attendees. Therefore, the event adopted an easy set-up online event platform after a thorough review and evaluation on market available options.
Creating online events is not that complicated. Organizers only need to fill in some basic event information, and after that, the event stage, tables, VIP room and sponsor area could be ready within a few minutes. Then, they could start sending out invite link to the audience.
4. Keep engaging your audience through multi-channel
The platform allowed attendees to join the event even if they are staying at home. Getting into the event quickly through a URL, no software is needed, and no device limitation.
During the broadcasting part, speakers could give interesting live speeches with screen sharing at the same time. The platform had already provided chatting, Q&A and polling sessions to help maximum event engagement. Attendees could participated the event as likely as what they can experience in a physical event.
Speaker could choose to turn on the camera, open mic, or present with powerpoint through the “Share Screen” function. It also allows the audience to give the most recent response while they can send out a message in the chat box, or ask the speaker question with Q&A feature onsite.
5. Keep the networking, but online
In addition, attendees not only could fully engage the event online, but also keep networking and approached others in a more efficient way, such as preview others’ digital profile by clicking on users’ icon, start communication with “message” function and schedule a fast meetings during the event.
To make online meeting interactive, attendees could have a “real” face-to-face discussion in a virtual table. They were allowed to switch on the mic and camera to let others hear the voice.
Although online event cannot totally replace physical event, but for those event organizers who don’t want to cancel the event, it could be an option under coronavirus outbreak.
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