The internet has made it easier than ever for businesses to launch their products and services to a global audience. With the right planning and execution, a virtual product launch can be just as successful - if not more so - than a traditional in-person event.
So, what are you waiting for? Here are 10 virtual product launch event ideas that you must try!
1. Increase anticipation through teaser videos
Teaser videos are a great way to generate buzz and hype around your virtual product launch. When done properly, these videos can make your audience feel excited and get people talking, ultimately building anticipation and possibly expanding your reach.
So how do you create awesome teaser videos that will build buzz?
Remember to shoot short videos throughout the planning of the launch. These videos could show snippets of how the product looks like, what the audience can expect during the launch, features of the new product, and so on. Don't be afraid to get creative, but remember not to give away too much.
Don't neglect the editing. A well-produced teaser video has great potential to be shared and generate excitement. Ensure the video and audio are high quality and eye-catching, and include important information such as your branding, as well as the name, date, and time of the product launch.
Release these videos gradually starting about 1 month before the event. This gives sufficient time for the videos to gain momentum and for your audience to share them.
2. Go virtual with EventX
Effortlessly demonstrate your product when you hold your virtual product launch event on EventX.
EventX's virtual product launch platform is one not to be missed! Our platform boasts a clear product display in the form of a user-friendly catalog that makes it easy for your audience to find what they're looking for.
Your buyers will also have a great shopping experience on EventX thanks to our virtual product display navigation. It allows buyers to easily locate a specific product using our universal search and filter functions.
And of course, you'll get to include comprehensive details about each product and upload multiple images and videos for the convenience of your audience.
3. Host contests and giveaways
The idea of winning a gift tends to sound appealing and encourage audience engagement with your brand. Contests in the form of quizzes, games, or lucky draws that require the contestants to interact with your brand in order to stand a chance to win have the potential to go viral among netizens. This can do wonders to widen the reach of your brand.
There are various ways to get people to interact with your brand. For example, you could get the contestants to tag your brand, comment on your post, tag their friends on your contest/giveaway post, post their answers on their account and tag your brand, and so on. You can get creative with this, as long as the instructions on how they can stand a chance to win are clearly stated.
Attractive prizes will likely be the main contributing factor to people participating in your contest or giveaways. You can consider giving away your newly released product, discount coupons, an exclusive or limited edition item, or popular products as prizes.
4. Start a countdown
Another way you can build anticipation for your virtual product launch is to start a countdown. This is a great way that should not be neglected because it also serves to remind your audience about your event.
Once you've started a countdown, remember to regularly update it. Otherwise, they'll forget about your event. Nearer to the event date, it will be wise to increase the frequency of your countdown posts.
5. Broadcasting/presenting a pre-recorded video
If you're concerned about making mistakes during a live stream, the best part about a virtual product launch as compared to a traditional in-person product launch is that you can broadcast a pre-recorded video. This way, you'll be able to shoot as many take as necessary and edit out any mistakes.
Broadcasting a pre-recorded video also means you may edit it to your advantage. Instead of a normal presentation, you may utilize graphics, music, sound effects, and animation effects to bring your point across. The possibilities are limitless!
6. Leverage social media
This point has been implied in many of the points above but we believe it's essential to repeat it -- leverage on your social media platforms.
Leveraging social media is one of the best things you can do because you'll be communicating directly to your followers and audience (aka people who are interested in your brand, products, and services). The best part is that it doesn't have to cost a thing because you're simply using an existing platform!
Promote your virtual product launches, launch your contests and giveaways, and upload your teaser videos and countdown posts on all your social media platforms. Facebook, Instagram, and TikTok, of them, and tell all your followers about your event!
In conclusion, virtual product launch events can be a powerful way to generate interest, excitement, and sales for your new product. With the right planning, creativity, and execution, you can create an engaging and memorable experience that connects with your target audience and leaves a lasting impression. From using social media and influencers to providing hands-on experiences and gamification, there are many different virtual product launch event ideas you can try to make your launch a success. By incorporating these ideas and adapting them to your specific product and audience, you can elevate your virtual launch to new heights and achieve your marketing goals.
Frequently Asked Questions About Virtual Product Launch Events
What is a product launch event?
A product launch event is an event that debuts a new product, in order to generate buzz and interest for it. Product launch events can be held for any kind of product, from smartphones to cars.
Is it important to organize product launch events?
Product launch events provide an opportunity for a brand to showcase its newest product to investors, customers, and influencers. When done right, these events can translate into great initial sales and an enhanced brand reputation. Thus, organizing product launch events are important. This is also evident from the many virtual product launch events being run at a time when organizing a physical one is challenging.
When is a good time to schedule a product launch event?
This will greatly depend on your brand, competitors, and industry. If your brand takes up a great market share in the industry, then there would not be much concern. Otherwise, avoid launching products close to when big brands in the industry are launching theirs, or risk being overshadowed.
How to provide an immersive experience for attendees of a virtual product launch event?
One way to provide an immersive experience virtually is to actively show instead of tell. Rather than listing out all the features of your new product, show them what the product can do. You can do this by demonstrating the product live, as well as preparing a video to be streamed during the event. A Q&A session would also be beneficial for your attendees as they may want to see the product functioning in a certain way.