Virtual Concert In The Metaverse: The Future of the Musical Industry

Harry Chen Jun 20, 2022

Virtual concerts in the metaverse are becoming more and more popular. Fans can watch their favorite musicians perform live without having to leave their homes. 

What is a Virtual Concert? 

A Virtual Concert is a performance that takes place in the metaverse or a virtual world in which a virtual avatar’s likeness is projected onto a virtual stage within virtual reality, synced to pre-recorded music. It's a way for fans to experience their favorite musicians in a new and exciting way, especially under the impact of covid, this seems like a new development. 

In the Metaverse, virtual humans are no longer bound by physical limitations. An artist can quickly change outfits in a virtual concert or create a new stage by changing the environment in the virtual world. With more people venturing into the Metaverse and more virtual pop stars entering our world, the lines between reality and virtuality become increasingly blurred each day. 

How Does It Work?

A virtual concert is a live performance that can be watched online. They are streamed on streaming sites like YouTube and Facebook Live as well as other specialized services such as Song Kick and MelodyVR. To watch a show, fans purchase tickets to watch their favorite musicians perform in the metaverse. When they purchase a ticket, they are given access to watch the Virtual Concert live.

Fans of favorite artists can enjoy concerts in their living rooms, thanks to living streaming services. These services allow artists to play shows again and make money, which is a win-win for all involved. The artists play from a concert venue or a more intimate location such as their studio.

How Do I Create A Virtual Concert

There are a few different ways you can create a Virtual Concert. You can use software like MusicianLive or BandPage to create and manage your concerts. You can also use tools like Mixer or Stage to create and manage your performances. Or, you could use services like Live Nation or Ticketmaster to sell tickets for your concerts. If you want a well-planned event solution, EventX is the virtual platform for you. You can request a demo or experience the platform as an attendee before making any commitments so you can be extra certain. If you want to know more about how to choose a suitable virtual concert, please check out here.

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What Are the Benefits of hosting a Virtual Concert?

There are a few benefits to hosting a Virtual Concert.

1. You can reach a larger audience in the virtual concert. For physical concerts, the venue is subjected to one place only, you cannot reach out to the global audience at the same time. Besides, many venues are still not operating at max capacity as social distancing requirements are still being lifted in Hong Kong. With virtual concerts, the event has endless opportunities to reach fans anywhere in the world.

2. You can create a Virtual Concert with the ease of a computer program. This means that you can create your show in whatever format you want, without having to worry about the physical limitations of a live performance. A virtual concert provides you with more flexibility than a physical concert. 

3. You can use Virtual Concerts as an opportunity to market your brand or product. By creating a Virtual Concert, you can reach out to potential customers who would not ordinarily be interested in your product or service. EventX provides event performance analysis to help you analyze event attendance reports and event conversion funnel reports.

4. You can make money from your Virtual Concerts by charging ticket prices or advertising sponsorships. Furthermore, EventX provides you with the channel for generating revenue from all around the world through global event ticketing.


Who has Hosted a Virtual Concert?

There are many different hosts of Virtual Concerts. Some hosts are large music festivals, while others are smaller music venues. It's important to choose a host that will best suit your needs and your audience.

1. Justin Bieber

On November 18, 2021, Justin Bieber performed his first-ever live show as an avatar in his own virtual universe. The show was a collaboration between Justin and the WaiverCam team, who helped shape what happened next and featured fans live on waverCam.

2. Travis Scott

More than 12 million players joined the virtual concert of Travis Scott in the online game Fortnite, 

During the virtual concert in Fortnite, an asteroid crashed into the ground, with giant Scott emerging from the explosion performing "Sicko Mode," his chart-topping single with Drake. The show also featured underwater and space segments, combining for a visually stunning experience that premiered "The Scotts," his new song with Kid Cudi shortly after the concert ended.

3. Ariana Grande

Epic Games invited pop star Ariana Grande to perform in Fortnite, and her virtual event took place over the course of several days. The overall theme and message of her concert resonated with Season 7, fittingly titled “Moment of Togetherness.”

Frequently Asked Questions About Virtual Concert

Q: How to promote your virtual event?

A: Share your virtual concert information and trailers on social media to get your fans excited! Post content closer to the event day for the best results. Make sure all of this content is shareable so that your followers can help promote it!

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Q: What should I do if my virtual concert is interrupted mid-performance?

A: If your virtual concert is interrupted mid-performance, be sure to provide a live timestamp of when the interruption happened and resume from that point. If possible, post a video of the resumed show for your followers to see. Additionally, make sure to include social media hashtags related to the event so that people can find it more easily. 

Q:  What are some tips for a successful virtual concert?

A: Promote your event early and often to generate buzz. Choose a theme that resonates with your audience and make sure all of your promotional materials reflect that. Be prepared for any technical issues that might arise, and be sure to provide support to your fans if things get messy!


A virtual concert is a great way to watch your favorite musicians perform live. It is a great way to connect with your fans and keep them up to date on your latest releases.


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